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Business and Politics

Celebrating Ziva Dhoni’s first endorsement

Dr. Sandeep Goyal wonders whether the former Indian cricket team captain's daughter should be ...

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Kings deserve to make the playoff

Dr Sandeep Goyal writes: KKR lost to CSK last Thursday night. So at the end of 49 matches, at the time of writing this piece, ...

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Business and Politics

Deepika Padukone is India’s most beautiful and glamorous

MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive a...

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Good cricket but the joie de vivre is missing

Yuzvendra Chahal’s fiancee Dhanashree Verma cheering at RCB games has been amongst the most uplifting moments of the Dubai IPL, writes Read More

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Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

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Business and Politics

Dhoni and Virat: The Heroes of IPL 2020

The Indian Institute of Human Brands (IIHB) ran a telephonic survey to checkout recall of bran...

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Business and Politics

Verdict: Zero Tolerance to Drug Abuse

The Daily Eye Newsdesk reports that according to the latest IIHB survey, as high as 82% youngsters in the 18-30 year age cohor...

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Business and Politics

Second Innings: MS Dhoni

It was an unforgettable sunset at 19:29 hours on Independence Day, writes Sandeep Goyal, Read More

Business and Politics

Celebrity endorsements hit by COVID-19

Indian Institute of Human Brands (IIHB) has released a report on celebrity compensation which states brands expect celebrity f...

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Business and Politics

Nepotism: Advertising Industry better or Bollywood?

Sandeep Goyal gives you a view to the nepotism, which mocks at as much talent in the Adve...

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